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I assess the news from across the discounter’s European markets.

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With meat consumption on the decline, I look at plant-based developments in Germany. Steady decline in consumption continues Meat consumption in the German market has been falling for several years and 2022 saw record lows. The Federal Statistics Office reporting a decline in slaughterhouse production of 5.9% in the first half of 2023, showing the decline in consumption will continue. Re...
The German retailer continues to innovate, trialling drone deliveries in rural Hessen Plugging gaps in the supply of everyday staples The project, called LieferMichel, launched on 5 th October 2023. With initiatives of this kind, the main goal is to make daily necessities accessible to more people living in rural areas. This is not a first for REWE – earlier this year it launched a superma...
Aldi Nord and Lidl are both testing Scan & Go in the Netherlands. Following my visit to their stores, I assess the solutions implemented by the two discounters. The Scan & Go solutions Aldi Aldi has opted to collaborate with Austrian based self-scan experts Shopreme to produce its Scan & Go solution. It is an app-based system, so shoppers need to download the app and register before th...


As global inflation has started to ease, we have reforecast our growth expectations for global, regional and country channels to 2028 This report shares the European view of our channel forecasts to 2028, combining data from 21 major markets across the region. It provides data by market on different channels’ performance and summarises the key insights and implications for suppliers.
Amazon introduces a new mobile experience that lets shoppers ask their friends for advice about products when they shop online.
In this presentation we look at the regional and country forecasts for grocery retailing to 2028.

Key Presentation

Germany Country Presentation

A guide to Germany’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

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5-year forecasts to 2028

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Gain a view of what future growth to expect and start building your long-term strategy with our retailer and market forecasts to 2028.

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