Germany news 

03 July 2020
Penny, Rewe’s discount banner, has rolled out its Scan and Go app at 100 stores on 29 June. This is part of the retailer’s recent strategy to enhance its model and enable a more frictionless, in-store customer journey. Improving shopping experience and stores’ efficiency The new solution aims at easing and accelerating the payment process, usually a point of friction at discounters. Penny i...
26 June 2020
We look at the German discounter’s most recent acquisitions and what it could mean for its future digital developments, including the idea of launching a marketplace. Acquisition of German marketplace real.de Schwarz Group, Lidl’s and Kaufland’s parent company, has acquired in June 2020 one of the largest marketplaces in Germany: real.de. The marketplace, which offers both grocery and non-g...
25 June 2020
Following an agreement to sell Real earlier this year, the wholesaler has completed the sale to the SCP Group. The sale allows Metro Group to focus on its wholesale business. Deal signed The deal was agreed earlier in 2020, however it was awaiting approval from the supervisory and antitrust authorities which has now occured. The inflow of funds will be €300m. The SCP Group will take full...
18 June 2020
The Giant Company has partnered with Flashfood, as it looks to reduce food waste at four supermarkets in Pennsylvania. Meanwhile, Apeel Sciences has revealed it raised US$250m to continue supporting supplies during the COVID-19 pandemic. Separately, the Schwarz Group has signed the United Nation Global Compact to focus on sustainability initiatives. The Giant Company partners with Flashfood to...
09 June 2020
On the 25th of June, SCP Group will officially purchase Real from the Metro Group. SCP Group getting ready The sale will include the online platform Real.de, which the SCP Group is already preparing for resale. The SCP Group will also take full control of all Real's business units, with former Lidl board member, Bojan Luncer, heading up the new operation. Along with its real estate partner,...
02 June 2020
The drugstore chain partners with Bioland to produce high-quality organic products, introduced a new marketing strategy using Tiktok and reported strong sales growth across its operations. Rossmann partners with Bioland to develop own brand, enerBiO Rossmann has entered a new partnership with Germany’s key organic food association, Bioland. It is seeking to develop its own brand of organic ...
28 May 2020
We look at the discounter’s latest private labels developments in Europe, from premium pet food to the growth of regional labels. New range of premium and quality pet food products During summer 2020, Lidl Finland will expand its assortment of Orlando and Coshida pet food products. It will add a new line of premium products to align with shoppers’ growing expectations of choice and quality....
22 May 2020
Considering a potential recessionary environment in many countries in the medium term and economic uncertainty in the short term, the different Aldi operations are reinforcing their communication and marketing campaigns to reaffirm their low-price positions and strategies. We look at the latest initiatives being implemented by the retailer in Germany, the US and Australia. Aldi Nord and Ald...
20 May 2020
Aldi Süd announced a new partnership with Infarm, a leading indoor vertical farming company, in Germany. The first vertical-farm units will be installed in store by the end of May. Fresh move from the discounter Adli Süd is the latest retailer and the first discounter to partner with Infarm. Germany is Infarm’s largest market where it already partners with Edeka and Metro. By the end ...
19 May 2020
We bring you the latest news from Rewe Group in Germany. Recycled paper packaging Rewe is trialing the use of recycled paper packaging for its basil herb pots. It is working alongside ECF Farmsystems and is currently testing the new packaging in 280 stores across Berlin, Brandenburg and Mecklenburg-Western Pomerania. The old version uses a pot and plastic sleeve, however the new packaging i...