Germany presentations

Presentations

01/10/2013
Alongside the latest trends and news from the region, we examine the outlook for channel growth in Western Europe to 2016 and look in-depth at the Netherlands where changing shopper patterns and poor consumer confidence are leading to changes in the market and what you can learn from market’s developments.
27/03/2013

Innovation of the week. We take a look at how McDonalds created excitement with its ‘McSundae Melt’ campaign.

11/12/2012

Promotions with personality, screens replacing shelves, category simplification, celebrity endorsements, core features with wow factor… get ideas and inspiration from the top in-store trends we’ve seen in Q4 2012. Plus our store of the quarter recreates ‘paradise’.

09/08/2012
This latest edition of our Retail Excellence series will provide you with ideas from around the globe as to how you can increase customer engagement with your categories and brands in-store.
07/06/2012

Innovation of the week. Lidl roll out in-store QR codes to promote its sustainability and Fairtrade credentials.