01 December 2022
Waitrose is expanding its partnership with the bakery chain Gail’s, by trialling a new Gail’s fixture in three of its stores. Whilst Gail’s bread is available in many Waitrose stores across the UK, the range is limited. The three trial stores are in Berkhamsted, Bloomsbury and Richmond.
Providing differentiation for Waitrose
As well as increasing the range, Waitrose will be highlighting t...