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Rewe overview

Find out about the retailer's strategic priorities, commercial focus areas, channel and country presence.

Rewe: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Rewe

Rewe is the second largest grocery retailer in Germany and is the market leader or number two grocery retailer in many of the countries it operates in. In this presentation we review Rewe’s outlook for the next five years, as it continues to develop a future-looking strategy to remain competitive and grow across its markets.

Germany country presentation

This guide to Germany explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

Latest News

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As Rewe trials an autonomous delivery vehicle and invests further in the digitalisation of its operations, we look at four developments from the retailer.

More News

Between its opening of a ‘supermarket of the future’ and its partnership with quick commerce company Flink, Germany-based Rewe is implementing strategies to help it continue to win in the long term. Rewe opens sustainability-focused supermarket… Rewe has opened a sustainable, 1,500 sq. m ‘supermarket of the future’ in Wiesbaden-Erbenheim as part of a pilot project for its new generation of ...
As it announces its exit from Russia, we review developments from the retailer as it looks to invest in its operations in its remaining markets. Rewe to sell Billa Russia to Lenta… Following on from its exit from the Ukraine , Rewe has announced it is to sell its Billa supermarket operations in Russia to Lenta for €215m in cash. Billa operated 161 supermarkets with a total selling area o...
Following the opening of its frictionless store with Trigo technology , we round up three further store innovations from the Rewe Group. Rewe and EG Group trial new store concept in Germany Rewe and the EG Group have announced they are to trial a new concept under the Rewe Express brand at four Esso petrol stations in Munich and Freiburg. The first store has opened in Munich, with the ot...

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