Insights

Back-to-school, 2021

This back-to-school season is expected to be a strong period for retailers and brands, as parents feel more hopeful and confident about this school year. We highlight five key back-to-school themes including, focus on health, making shopping easy and exciting brand partnerships.

Summer retail activation in the UK, 2021

 In this report, we highlight six key themes from the summer, including, spotlighting popular categories, activating the staycation trend, and offering engaging experiences.

UEFA Euro 2020

We explore five ways retailers and brands in the UK looked to engage and excite shoppers during the UEFA Euro 2020 championship. This includes best-in-class instore execution, showcasing popular categories and driving at-home spending.

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With a challenging summer in 2020 and fewer COVID-19 restrictions in 2021, retailers and brands in the UK have looked to capture the pent-up demand for summer products and activities and to inspire shoppers.

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Retailers prepared for a strong back-to-school season in 2021, with Mastercard SpendingPlus projecting retail sales would grow by 12% during the back-to-school period (August 16 to September 19) compared to 2019. In our Back-to-school, 2021 report we explore back-to-school initiatives globally and highlight five key themes. Below are three standout in-store back-to-school campaigns we...
This year, the UEFA Euro 2020 finals took place in Wembley Stadium, with England playing Italy. This drove great excitement around the nation as retailers and brands looked to inspire and excite shoppers. In our UEFA Euro 2020 report we highlighted five ways retailers and brands looked to engage and excite shoppers during the championship. Below are three best-in-class in-store activations i...
In our Father’s Day, 2021 report we highlighted five themes and eye-catching in-store activation seen this year in the UK. Below are three best-in-class in-store campaigns for Father’s Day. Tesco: ‘For Each & Every Dad’ Tesco used cross merchandising displays to showcase a range of Father’s Day items and gifting options. To reflect its campaign, the retailer used images featuring all t...
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Four forces of change

To survive and indeed thrive, businesses need to know and understand these four forces and assess the potential impacts and opportunities for their business, and then apply this thinking to their future plans and strategies.

Data

Use our COVID-adjusted forecasts on over 400 retailers in over 180 countries