Insights

This back-to-school season is expected to be a strong period for retailers and brands, as parents feel more hopeful and confident about this school year. We highlight five key back-to-school themes including, focus on health, making shopping easy and exciting brand partnerships.

 In this report, we highlight six key themes from the summer, including, spotlighting popular categories, activating the staycation trend, and offering engaging experiences.

We explore five ways retailers and brands in the UK looked to engage and excite shoppers during the UEFA Euro 2020 championship. This includes best-in-class instore execution, showcasing popular categories and driving at-home spending.