Events and promotions news  

07 December 2022
Shoppers are very much in the swing of preparing for Christmas. Over the past couple of years, shoppers have longed for a ‘normal’ Christmas. Unfortunately, 2022 again brings new challenges and this will create unique shopping behaviours. Once again, we have been out asking UK shoppers what their plans are for this Christmas. Where will they shop? How will they shop? What will they eat? These ...
28 November 2022
Data from Adobe Analytics revealed that online sales on Black Friday increased by 2.3% to $9.1 bn, beating expectations of a modest 1% rise. Difficult to draw conclusions on a single data point While Black Friday sales are an important measure of how retail may perform this holiday season, there is a lot of noise surrounding the data. Changes to store opening hours, promotional strategies a...
17 November 2022
Last month , we asked shoppers what they had planned for Halloween this year. 63% of shoppers claimed they wouldn’t be doing anything to celebrate, up from 55% in 2021. Globally, Halloween was expected to return to its pre-pandemic levels , but how did this translate in the UK? For those that did celebrate, we examined how, as well as the impact of both HFSS, and the cost-of-living crisis. H...
15 November 2022
The festival’s sales growth this year was estimated to be lower than previous years. Alibaba reported its gross merchandise value (GMV) was same as last year’s, While JD.com only mentioned that its GMV hit a record. However, sales from up-and-coming products and specific customers showed strong growth. Stable sales performance Despite the on-going effects of COVID in China, the key play...
09 November 2022
We round-up the latest Christmas adverts from the UK’s grocery retailers. The common theme for 2022 sees the adverts focus on how retailers are looking to help people spread festive cheer in the face of the cost-of-living crisis. Tesco: budget-friendly Christmas Tesco’s Christmas campaign acknowledges the cost-of-living crisis as it spotlights its budget-friendly range and value-led prom...
02 November 2022
Apart from giving a price discount on products during the festival , which runs between 31 October to 11 November 2022, Alibaba has increased its support to help partners grow their businesses, and help it differentiate it from rivals. Growing customer loyalty for brands One of Alibaba's key objectives is to help brands grow customer loyalty on its platform. This initiative can help bran...
02 November 2022
Woolworths is launching a series of price promotions for the festive season. Different mechanisms for saving money Woolworths is helping Australians save money through different discount programmes this Christmas: Prices frozen for Christmast essentials: Woolworths half leg ham, WA rock lobster, cooked Australian tiger prawns, Woolworths 500 grams pavlova base, Maggie Beer gravy, and ...
17 October 2022
In September 2022, Waitrose reported sales were down 5% in total and like-for-like terms during the 26 weeks to 30 July. These latest initiatives are just some of the ways it is trying to attract more shoppers into its stores and reverse declining sales. The return of free coffee Later this month, Waitrose is going to reintroduce its popular free coffee offer for myWaitrose holders.  With...
05 September 2022
As Sainsbury’s invests in its offer and promotes how it is supporting shoppers to save, we round up developments from the retailer. Sainsbury’s to invest a further £60m in its offer… Sainsbury’s is to invest GB£60m in its offer across its three value-driving schemes, Aldi Price Match, Price Lock, and Special Offers. The retailer said the investment was part of its commitment to invest GB£50...
25 August 2022
As the cost-of-living continues to rise and shopper confidence remains low , we expect shoppers to implement additional savvy shopping techniques to help with their rising food and grocery costs. Competitive pricing through loyalty schemes could help shoppers to save more as the economic outlook worsens. Our shopper loyalty scheme trends report looks to understand how shoppers use loyalty sc...