Events and promotions news  

05 September 2022
As Sainsbury’s invests in its offer and promotes how it is supporting shoppers to save, we round up developments from the retailer. Sainsbury’s to invest a further £60m in its offer… Sainsbury’s is to invest GB£60m in its offer across its three value-driving schemes, Aldi Price Match, Price Lock, and Special Offers. The retailer said the investment was part of its commitment to invest GB£50...
25 August 2022
As the cost-of-living continues to rise and shopper confidence remains low , we expect shoppers to implement additional savvy shopping techniques to help with their rising food and grocery costs. Competitive pricing through loyalty schemes could help shoppers to save more as the economic outlook worsens. Our shopper loyalty scheme trends report looks to understand how shoppers use loyalty sc...
16 August 2022
Walmart is partnering with Paramount to provide members of Walmart+ with access to a Paramount+ Essential subscription for no additional cost. Adding new benefits Starting next month, Walmart+ members will be able to access a range of shows and movies from Paramount+. The Essential subscription usually costs $4.99 per month. This is the latest benefit to be added to the programme following t...
05 July 2022
A new loyalty scheme was launched this week by French retailer Intermarché, with the aim of improving the purchasing power of customers. A targeted loyalty scheme and focus on private label The new scheme includes; Up to 10% off more than 1,800 everyday products from private label brands, on a maximum of 3 products per shop Points awarded based on purchases that can be redeemed against ...
27 June 2022
This year the 618 shopping festival generated a total sales revenue of RMB 695.9bn (USD 103.8bn) through ecommerce channels (excluded quick commerce and community group buying), reports Syntun. This is an increase of 20.3% year-on-year, but down 6.2% compared to the previous year's 26.5% sales growth. Besides driving sales through slashing prices and discount coupons, what significant findings...
16 June 2022
Despite shoppers being focused on saving money so far this year, the Platinum Jubilee provided a boost for retailers as shoppers spent more on sweet treats, picnic items and alcohol. Shoppers exceeded their own expectations for the event across several factors. What could this mean for other events coming up in 2022? Here are the 3 key shopper behaviours that played out over the Jubilee weeken...
16 June 2022
Father’s Day is an event honouring fatherhood and is celebrated on the third Sunday in June in most regions globally, including Europe and North America. In this article, we explore three ways retailers and brands are helping people celebrate the event. People plan to spend almost the same as last year According to the National Retail Federation (NRF), 76% of US adults are expecting to ce...
30 March 2022
We spotlight three standout retailer initiatives from this year’s Mother’s Day, which was celebrated on 27 March in the UK. Sainsbury’s: exciting in-store brand activation Sainsbury’s partnered with Ferrero to create an impactful, spring-themed experience for Mother’s Day. The display was positioned at the front of the store, inviting customers to explore the Ferrero range. The retailer ...
22 March 2022
Coming out of the pandemic, we expected to see shoppers making the most of occasions in an attempt to make up for lost time. However, with the  cost of living  crisis upon us, shoppers are again adjusting their expectations of how occasions could play out this year. ShopperVista Research March 2022. Base: 93 shoppers and 2p 18-44-year-old shoppers. Early indications also show: 41...
08 March 2022
While not an official bank holiday, International Women’s Day is celebrated in many countries. We feature four ways retailers and suppliers are recognising women and girls in Asia. 1. Hershey Philippines celebrates women through limited edition packaging, strategic partnerships and storytelling to empower women and girls. It collaborated with four women to give honour to their contribution to ...