Events and promotions news  

23 November 2021
Walmart is partnering with Twitter to host livestream shopping as part of a broad programme of similar events this holiday season. The retailer is the first partner for the social media platform in the US for this type of event. Kick-off to Cyber Week This event will feature singer, songwriter and dancer Jason Derulo and will mark the launch of Walmart’s Cyber Week. This is a major sales ev...
18 November 2021
Tesco, Asda, Sainsbury’s and Morrisons are the latest UK retailers to launch their Christmas adverts. These highlight the joys of celebrating Christmas with family and friends, which was a challenge in 2020. Tesco Tesco has taken a fun approach with its Christmas advert, spotlighting a woman with a ‘Nothing’s Stopping Us’ attitude this Christmas. It offers a humorous perspective to the ch...
01 November 2021
As part of its plan to help consumers discover products through emerging forms of content, Walmart’s digital media division, Walmart Connect, is providing its brands with new ways to activate their campaigns this holiday season. Through its ‘content to commerce’ approach, Walmart Connect is offering a range of programmes that can be activated across its own digital properties, omnichannel integ...
22 October 2021
Following trials with over 2,000 colleagues, Asda has announced that it is rolling out its Asda Rewards loyalty app trial to customers at 16 stores in West Yorkshire and the West Midlands. What are Asda Rewards? The Asda Rewards app allows customers to earn rewards when buy selected branded and own label 'star' products or complete an in app 'mission'. Rewards accumulate as a cash pot in th...
18 October 2021
Following the success of its series of Black Friday events last year, Walmart is replicating the model this year. However, one key change it is making is providing members of its Walmart+ programme with early access to its deals. Phased approach Last year, Walmart evolved its traditional approach to Black Friday to limit the surge of shoppers to its stores to support COVID-19 related social...
15 September 2021
With a challenging summer in 2020 and fewer COVID-19 restrictions in 2021, retailers and brands in the UK have looked to capture the pent-up demand for summer products and activities and to inspire shoppers. In our report we explore six key trends we spotted this summer in the UK. Below we highlight three of these: 1. Innovating key categories: cocktail inspiration Sainsbury's offere...
14 September 2021
Retailers prepared for a strong back-to-school season in 2021, with Mastercard SpendingPlus projecting retail sales would grow by 12% during the back-to-school period (August 16 to September 19) compared to 2019. In our Back-to-school, 2021 report we explore back-to-school initiatives globally and highlight five key themes. Below are three standout in-store back-to-school campaigns we...
14 July 2021
This year, the UEFA Euro 2020 finals took place in Wembley Stadium, with England playing Italy. This drove great excitement around the nation as retailers and brands looked to inspire and excite shoppers. In our UEFA Euro 2020 report we highlighted five ways retailers and brands looked to engage and excite shoppers during the championship. Below are three best-in-class in-store activations i...
29 June 2021
In our Father’s Day, 2021 report we highlighted five themes and eye-catching in-store activation seen this year in the UK. Below are three best-in-class in-store campaigns for Father’s Day. Tesco: ‘For Each & Every Dad’ Tesco used cross merchandising displays to showcase a range of Father’s Day items and gifting options. To reflect its campaign, the retailer used images featuring all t...
28 June 2021
With the key summer trading months underway, we look at how Canadian retailers are gearing up for a summer of fun, grilling and sport. Theme creates relevance With retailers and suppliers facing tough comparables over the summer months due to the elevated at-home demand last summer, they are focused on driving sales through getting behind key events, including the Olympics and Canada Day. T...