Events and promotions news  

27 June 2022
This year the 618 shopping festival generated a total sales revenue of RMB 695.9bn (USD 103.8bn) through ecommerce channels (excluded quick commerce and community group buying), reports Syntun. This is an increase of 20.3% year-on-year, but down 6.2% compared to the previous year's 26.5% sales growth. Besides driving sales through slashing prices and discount coupons, what significant findings...
16 June 2022
Despite shoppers being focused on saving money so far this year, the Platinum Jubilee provided a boost for retailers as shoppers spent more on sweet treats, picnic items and alcohol. Shoppers exceeded their own expectations for the event across several factors. What could this mean for other events coming up in 2022? Here are the 3 key shopper behaviours that played out over the Jubilee weeken...
16 June 2022
Father’s Day is an event honouring fatherhood and is celebrated on the third Sunday in June in most regions globally, including Europe and North America. In this article, we explore three ways retailers and brands are helping people celebrate the event. People plan to spend almost the same as last year According to the National Retail Federation (NRF), 76% of US adults are expecting to ce...
30 March 2022
We spotlight three standout retailer initiatives from this year’s Mother’s Day, which was celebrated on 27 March in the UK. Sainsbury’s: exciting in-store brand activation Sainsbury’s partnered with Ferrero to create an impactful, spring-themed experience for Mother’s Day. The display was positioned at the front of the store, inviting customers to explore the Ferrero range. The retailer ...
22 March 2022
Coming out of the pandemic, we expected to see shoppers making the most of occasions in an attempt to make up for lost time. However, with the  cost of living  crisis upon us, shoppers are again adjusting their expectations of how occasions could play out this year. ShopperVista Research March 2022. Base: 93 shoppers and 2p 18-44-year-old shoppers. Early indications also show: 41...
08 March 2022
While not an official bank holiday, International Women’s Day is celebrated in many countries. We feature four ways retailers and suppliers are recognising women and girls in Asia. 1. Hershey Philippines celebrates women through limited edition packaging, strategic partnerships and storytelling to empower women and girls. It collaborated with four women to give honour to their contribution to ...
10 February 2022
This year, over 629,000 people from 228 countries signed up for the Veganuary campaign pledging to try a plant-based diet for the month of January. In our Veganuary 2022 report we highlight standout retailer and brand initiatives aimed at encouraging and supporting people to adopt a plant-based lifestyle. Below we look at the performance during Veganuary for two UK retailers. 1. Aldi’s...
23 November 2021
Walmart is partnering with Twitter to host livestream shopping as part of a broad programme of similar events this holiday season. The retailer is the first partner for the social media platform in the US for this type of event. Kick-off to Cyber Week This event will feature singer, songwriter and dancer Jason Derulo and will mark the launch of Walmart’s Cyber Week. This is a major sales ev...
18 November 2021
Tesco, Asda, Sainsbury’s and Morrisons are the latest UK retailers to launch their Christmas adverts. These highlight the joys of celebrating Christmas with family and friends, which was a challenge in 2020. Tesco Tesco has taken a fun approach with its Christmas advert, spotlighting a woman with a ‘Nothing’s Stopping Us’ attitude this Christmas. It offers a humorous perspective to the ch...
01 November 2021
As part of its plan to help consumers discover products through emerging forms of content, Walmart’s digital media division, Walmart Connect, is providing its brands with new ways to activate their campaigns this holiday season. Through its ‘content to commerce’ approach, Walmart Connect is offering a range of programmes that can be activated across its own digital properties, omnichannel integ...