Events and promotions news  

Sainsbury's is trialling a new approach to Nectar that aims to 'redefine loyalty' by providing shoppers with personalised offers. Rewarding genuine loyalty Under the new digitally-led system, shoppers will no longer receive one point for every pound spent, but will instead be sent unique offers based on the items they purchase most often at Sainsbury's, how frequently they shop and how long...

Sainsbury's has revealed a major pricing initiative, with prices lowered across a wide range of popular fresh and grocery items. Targeted price reductions The £150m price investment involves price cuts across 930 SKUs that span national brands and private label products. Sainsbury's estimates that a typical weekly family shop will be £4.95 cheaper as a result of the price cuts, a fall of 8%...

Easter is a major event in the retail calendar, and is thus a key opportunity for retailers and suppliers to build excitement and encourage purchases. Here we explore the key UK trends for Easter 2018. Merchandising Many retailers have been installing impactful in-store theatre to build excitement and encourage spending. Window displays and front of store theatre draw shoppers in, whilst...

Having been inspired by initiatives like ‘Meat Free Monday’ in the UK and '40 days without meat’ in Belgium, the Netherlands has run its first ‘week without meat' campaign . A variety of grocery retailers and manufactuers have partnered with the event, while 25,000 people have signed up to participate in the challenge. We highlight three tactics that retailers have adopted to activate the ...

Valentine's day is a key retail event in the first half of the year, centred around treats following a health-focused January. Here we explore the key UK trends for Valentine's day 2018. In-store theatre Many UK retailers installed impactful in-store theatre for Valentine's this year. This builds excitement around the event, encouraging and reminding shoppers to spend on their loved ones...

Ahead of Shrove Tuesday, we round up our favourite initiatives this year. Iceland: Value bundle deal The first pancake day activity we spotted this year was from Iceland. Shoppers who buy a £5 pancake pan can add pancake mix, spray oil, and a choice of toppings to their basket for free. It's conveniently cross merchandised in-store, and available as a bundle deal online. Source: IGD Res...

We look at how Carrefour has, over the last month, extended its price guarantee and joined with producers to sell ‘forbidden fruit’ in France, while in Italy it has launched a new private label line. Price guarantee extended in France… Local trade publication Lineaires has reported Carrefour has extended its low-price guarantee to ‘ favourite French products ’. The initiative sees it expand...

From Waitrose's first Summer Festival to Sainsbury's sunset billboards, grocers are helping customers celebrate the best of the season and bringing their brands to life in-store and beyond. Waitrose launches first Summer Festival Waitrose is hosting its first Summer Festival at its Leckford Estate, a 4,000 acre estate originally owned by the John Lewis Partnership's founder. The event is...

Tesco has introduced a raft of major changes to its long running loyalty scheme to increase its appeal to customers and renew its position at the heart of Tesco's customer proposition. Clubcard goes contactless The re-launch includes the introduction of a new look dark blue contactless Clubcard that enables customers to have points credited to their account by simply tapping their card at t...

Ahold’s Peapod online service is collaborating with DinnerTime.com, a specialist meal planning service that supports busy households by creating customized recipes and associated shopping lists. The site can generate 10 million different meal combinations, while this development marks DinnerTime’s first transactional arrangement between it and a grocery retailer. How will the partnership work?...