Germany presentations

Presentations

05/03/2015
Following important recent developments from the likes of Lidl, REWE and Metro, is the German market on the cusp of major change?
11/02/2015
In increasingly competitive environments, retailers and manufacturers are looking to offer innovative promotions in order to stand out from the crowd. In this insight presentation we highlight five of our favourites from 2014, lessons from which we believe will be emulated in 2015.
10/02/2015
Amazon’s full-year revenue grew by 20% in 2014 to reach US$88.99bn. IGD’s Retail Analysis and Supply Chain teams look at the leading drivers of growth and innovation in its major markets.
14/01/2015

As 2015 begins, we reflect on the events of 2014 to anticipate what lies ahead. With this in mind, we consider how price competition is set to heat up, while online and discount are the channels to watch.

09/12/2014
We share our favourite global promotions, adverts and innovation in the build up to Christmas 2014.
05/11/2014
Leading up to Netto’s first UK store opening, the Danish discounter gives locals in Leeds the chance to win £500 in a fun photo competition.
24/10/2014
With proximity stores becoming a key growth channel in Western Europe, we review five strategies being used to drive the channel’s development and identify retailers you can take inspiration from.
15/10/2014
As loyalty continues to rise up the agenda for many retailers and manufacturers, we consider five levers used in loyalty schemes, highlighting some of the recent global examples that we’ve seen…
20/08/2014
We look at the discounter’s initiatives and innovations across various European markets.
10/07/2014

We share our favourite products, promotions and events from World Cup 2014. Join the conversation at #worldcuppromos on Twitter.