Ramadan and Eid al-Fitr 2022

Sabira Habib
Retail Analyst
@RetailAnalysis

Ramadan is a month long celebration in the Islamic calendar, where Muslims around the world fast from dusk to dawn.

At the end of the month, they engage in Eid al-Fitr celebrations, marking the end of the holy month. In this report we explore key themes spotted this Ramadan and Eid al-Fitr and highlight standout retailers and brands' strategies. 

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