Tesco Kensington: how the retailer is bringing its strategy to life in store

Jon Wright
Head of Insight

Tesco Kensington is the retailer’s best central London superstore. The store reflects its surroundings in an affluent catchment, providing a strong focus on counters and meal solutions along with a significant food-to-go range and a focus on speciality ingredients to meet the needs of the local population. We visited it to see how Tesco is incorporating its strategy into its stores to win.

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