02 October 2023
We explore the latest updates from one of Europe’s top retailers and wholesalers, as it continues to innovate across markets
Continued focus on convenience
Recently, a key part of the group’s strategy has been to focus on its convenience offer. In partnership with OMV, a new forecourt store, VIVA BILLA, has opened in Prague – with 1,100 SKUs focused on local products, a spacious seating are...