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FairPrice profile

A guide to the retailer and its operations today. Updated quarterly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

FairPrice: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for FairPrice

An in-depth review of the retailer's current and future performance, including an update on its strategic priorities and what this means for suppliers.

Singapore Country Presentation

This guide to Singapore explores the key trends in grocery retail, the outlook for the country’s differing channels over the five year forecast period and the growth strategies of its leading retailers.

Latest News

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FairPrice has opened a new convenience store size format. This is the retailer’s first small format store that is primarily focused on fresh produce. It is a pilot initiative and has a much smaller assortment than regular FairPrice supermarkets.

More News

FairPrice Group (FPG) Media is working with Stellar Ace to bring a suite of omnichannel media solutions to advertisers. A connected digital network FairPrice Group is Singapore’s largest chain of grocery retailer, while Stellar Ace is the out-of-home advertising network of Singapore’s SMRT transit provider. The full suite of assets will include thousands of digital screens across supermarke...
Singapore moves to shut down part of the economy in a phase of heightened alert (Phase 2). A gradual tightening from April Singapore had been making good progress in controlling the spread of the virus until April. However, a pattern of local unlinked community transmissions had persisted since the beginning of May. The initial tightening measures include allowing social and workplace gathe...
NTUC Enterprise is offering benefits worth SGD20m (US$15m) to union members to celebrate NTUC's 60th anniversary. The group is the operator of Singapore’s largest chain of grocery stores. Deals to help members manage cost of living Union members will be able to get 50% off six super savers products at Fairprice stores for six weeks. These products will be refreshed weekly and available in-s...

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