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The GB market grew 12.5% in the 12 weeks to 21 February, according to the latest results from Kantar. This period included Christmas and the reintroduction of lockdown restrictions, which drove growth.

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Ahead of Pancake Day on 16 February, we look at some of our favourite initiatives from 2021. The Breakfast Club: pancakes to your doorstep The increased demand for scratch-cooking, due to the lockdown, has led retailers and brands to extend their seasonal offerings in form of DIY kits to help shoppers recreate and enjoy the products at home. The Breakfast Club café launched its first-e...
The GB market grew 12.2% in the 12 weeks to 24 January, according to latest results from Kantar. As restrictions once again increased, the online and convenience channels continued to benefit the most from changes in shopping habits. Increased restrictions drive up spend A combination of the festive season and the reintroduction of lockdown restrictions drove growth. With dining out no long...
In the 12 weeks to 27 December 2020 the grocery market grew +11.4%, the fastest rate since August 2020, according to Kantar. Growth was driven by Christmas spending and changing shopping habits due to increased restrictions. Here we look at the results in more detail, including an overview of performance in the online and discount channels. Record four weeks of sales With the closure of ...


Kantar market shares are generated using Kantar Worldpanel's till-roll scanning methodology and extrapolated using a sample of 30,000 households. Figures are calculated over a rolling 12 week period and include VAT.
An essential summary of trading priorities, latest developments, and other key commercial insights for Iceland.
We look at retailer performance and shopper confidence throughout the festive season, and consider what to expect in Q1 2021. We also spotlight our latest research on eating in and dining out.
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