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Germany’s competition authority, The Federal Cartel Office (Bundeskartellamt), has approved Kaufland’s acquisition of some Real stores in Q4 2020. By taking over these stores Kaufland is improving its purchasing position in the country.
Kaufland is building a more relevant offer for shoppers, which differentiates it from rivals, while maintaining control of costs and driving efficiency. In this report we look at its key strategic aims and the strategies being rolled out in its top four markets.
This guide to Germany explores the key trends in grocery retail, the outlook for the country’s differing channels over the five year forecast period and the growth strategies of its leading retailers.
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An essential summary of trading priorities, latest developments, and other key commercial insights for Kaufland.
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