Strategic outlook for Kaufland

An in-depth review of the retailer's current and future performance, including an update on its strategic priorities and what this means for suppliers.

Kaufland: data

See data on the retailer’s performance and forecasts for its operations by channel.

Latest News

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The German hypermarket retailer saw sales in Romania increase by over 15% in 2022. The market is also used by Kaufland to test new concepts, so what could be coming to its other European markets?

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The Schwarz Group has secured funding to support the expansion of its Lidl network into five new markets. Two countries expected to be operational by 2026 In July 2022, the Schwarz group received approval for a loan up to the value of €175 million to facilitate the expansion of its Lidl and Kaufland networks. €75 million will be for Lidl to expand its network in Albania, Bosnia and Herze...
Mein Real hypermarket stores are back under the control of SCP Group, and it is looking to sell. Tischendorf family unable to improve stores In June 2022, the Tischendorf family took control of 62 former Real hypermarkets from SCP Group. Initial investment was made and a supply deal was struck with REWE, which included its private label ranges being made available in Mein Real stores. Af...
We recently visited Germany’s capital on a research trip; with almost 50 stores seen, here are our six main takeaways, as well as a shout-out to our favourite stores  The shopper journey needs improvement One of the main things that stood out to us is the fact that, in most stores, the shopper journey wasn’t great. Navigation is almost non-existent, and we often found ourselves walking arou...
5-year forecasts to 2028

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