Lidl news

28 April 2020
Lidl Germany made a strong debut on TikTok, on 27 April, with more than 36m views for its viral #movelikelidl challenge on its first day! Promoting its careers to a new audience With its presence on TikTok, Lidl is expanding its social media activities alongside its existing accounts and channels, Instagram, Facebook and LinkedIn. The new platform enables the discounter to better reach stud...
26 April 2020
In this article, updated daily, we summarise the latest responses to the Coronavirus (COVID-19) pandemic in the UK: Multiples update: Tesco opens first NHS Nightingale hospital stores:  Tesco has opened stores at the NHS Nightingale hospital, at London's ExCeL centre and the National Exhibition Centre in Birmingham. Open 24 hours a day and staffed by colleagues from nearby stores, they ...
20 April 2020
We look at how retailers across Spain are implementing measures to ensure everyone has access to products as they respond to the Coronavirus (COVID-19) pandemic. We will continue to update this article with the latest measures. Mercadona Mercadona has outlined how it will increase awareness and safety by communicating with shoppers, the group’s recommendations are:   No family or grou...
16 April 2020
Aldi UK is launching an online delivery service to help vulnerable shoppers. Essentials food parcels The new service will be launched on Friday 17th April. Aldi will be offering food parcels that cost £24.99 (US$31.34), including delivery. They will be limited to one per shopper. The parcels will contain 22 essential products including tea, pasta and antibacterial handwash. The majority ...
06 April 2020
In this regularly updated article, we summarise the latest responses to the Coronavirus (COVID-19) pandemic from discounters in the UK; Latest update Monday 6th April Aldi The elderly and most vulnerable will have exclusive access to stores for 30 minutes browsing time before they open, from Monday to Saturday. They can then purchase items as the stores open to the general public B...
06 April 2020
In this article, updated daily, we summarise the latest responses to the Coronavirus (COVID-19) pandemic in the UK: Market update: GB grocery market sees fastest growth on record. Market growth for the 12 weeks to 22 March was +7.6%, the fastest rate in over a decade, according to Kantar. The rapid growth was driven by a 20.6% surge in sales over the last four weeks. . More details ...
03 April 2020
In this article we round up the latest initiatives from Aldi and Lidl UK and Ireland to address the challenges created by the Coronavirus (COVID-19) outbreak.  Latest update Friday 3rd April. Aldi Implemnted a one person, one trolley rule in a bid to encourag all customers to try and reduce the number of family members they bring with them into stores Through its partnership with N...
01 April 2020
Market growth for the 12 weeks to 22 nd March was +7.6%, the fastest rate in over a decade, according to Kantar. The rapid growth was driven by a 20.6% surge in sales over the last four weeks – equivalent to an extra £10.8bn of spending - as shoppers stocked up on groceries and switched back to retail from out-of-home consumption in response to the Coronavirus (COVID-19) pandemic. Huge increa...
01 April 2020
Lidl inaugurates a new regional distribution centre (RDC) in Cecil County, Maryland, which will serve as the cornerstone of the discounter’s regional store network and support its expansion plans in the country. 700,000 square feet facility The new facility has required an investment of $100 million, and is due to create over 200 new positions. The RDC will serve stores across five states: ...
18 March 2020
2020’s official Fairtrade Fortnight ran from 24 February to 8 March. We look at how two retailers supported the event. Lidl: fair deals Lidl highlighted its Fairtrade campaign online and in-stores, with promotions raising the visability of the ranges to shoppers. The retailer’s online platform highlighted over 50 Fairtrade products, providing further information about them to educate shoppe...