03 July 2013
We review the top five grocery retailers in Europe – Carrefour, Tesco, Schwarz, Auchan and Aldi - and the tactics they are employing to drive growth and stay at the top of their game.
Although Europe’s leading retailers operate across a range of channels and markets, their short-term strategies are seeing them focus increasingly on the region’s shoppers and in order to help differentiate thems...