How Sainsbury’s is aiming to become a beauty destination

Sabira Habib
Retail Analyst
@RetailAnalysis

In 2018, Sainsbury's looked to take on Boots and Superdrug and become a beauty destination through its beauty transformation programme. 

It now has over 250 beauty transformed stores that provide shoppers with a more elevated beauty offering. 

In this report, we look at two transformed stores, in East Dulwich and Hendon, and highlight 10 features helping it win beauty shoppers. 

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