Tesco Kensington: how the retailer is bringing its strategy to life in store

Jon Wright
Head of Insight
@fromigd

Tesco Kensington is the retailer’s best central London superstore. The store reflects its surroundings in an affluent catchment, providing a strong focus on counters and meal solutions along with a significant food-to-go range and a focus on speciality ingredients to meet the needs of the local population. We visited it to see how Tesco is incorporating its strategy into its stores to win.

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