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Rewe Profile

A guide to the retailer and its operations today. Updated twice yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Rewe: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Rewe

Rewe is the second largest grocery retailer in Germany and is the market leader or number two grocery retailer in many of the countries it operates in. In this presentation we review Rewe’s outlook for the next five years, as it continues to develop a future-looking strategy to remain competitive and grow across its markets.

Germany Country Presentation

A guide to Germany’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

Latest News

News Feature image

We recently visited Germany’s capital on a research trip; with almost 50 stores seen, here are our six main takeaways, as well as a shout-out to our favourite stores 

More News

The retailer has launched a 3-month trial of autonomous delivery robots in Hamburg alongside startup Cartken. Doorstep delivery in under two hours  In the borough of Eimsbüttel, shoppers can order via the Last Mile app – products will be packed at the Hoheluftchaussee 23-25 store and sent on their way within two hours. The robots have a range of 3 kilometres and can travel at speeds of 6 km...
Our global analysts share some of the latest headlines across the globe. Here's what you need to know. From Europe REWE is the latest German retailer to partner with European crowd-shipping market leader Shopopop Aldi Sud’s ‘best from the region’ private label concept is growing, with it seeking to benefit from the popular German asparagus season Drugstore retailer Rossmann expands its ...
Convenience retailer Zabka has just announced the opening of a new autonomous Nano store in a hospital in Poland. Zabka continues to show it can put stores anywhere Patients, staff and visitors to a hospital in Poznan, Poland will soon benefit from a 24/7 convenience offer, thanks a new Zabka Nano store. The store will be fully autonomous, allowing shoppers to enter via payment card or a...
5-year forecasts to 2027

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Gain a view of what future growth to expect and start building your long-term strategy with our retailer and market forecasts to 2027.

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