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Sainsbury’s profile

A guide to Sainsbury's and its operations today. Updated half yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Sainsbury's: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Sainsbury's

An in-depth review of Sainsbury's current and future performance, and exploration of how the retailer is activating its Food First strategy.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

The COVID-19 Sainsbury’s Shopper

Find out who they are, how they shop and what matters to them?

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

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Following a successful trial of its Restaurant Hub concept at the Selly Oak store last year, Sainsbury’s (in partnership with Boparan Restaurant Group) has kicked off the nationwide roll out with a second opening at its Sydenham store in South East London. A total of 30 stores will be transformed into these dining destinations over the next year, with aspirations to roll the concept out to 150 stores over the next three to four years. Sainsbury’s existing partnership with Starbucks will also be expanded.

More News

The latest release from Kantar, based on data from its 30,000-strong shopper panel, indicates that in the 12-weeks to 4 September 2022 total till roll consumer spend in Great Britain rose by 3.8%. It noted this was the third month in a row the market had seen growth, following more than a year of declines, due to challenging comparisons driven by the pandemic. Discounters benefiting from risin...
As Sainsbury’s invests in its offer and promotes how it is supporting shoppers to save, we round up developments from the retailer. Sainsbury’s to invest a further £60m in its offer… Sainsbury’s is to invest GB£60m in its offer across its three value-driving schemes, Aldi Price Match, Price Lock, and Special Offers. The retailer said the investment was part of its commitment to invest GB£50...
As retailers look to limit food waste and support farmers affected by the recent drought conditions, we round up initiatives from Asda, Lidl, Sainsbury's, and Waitrose. Asda and Sainsbury’s remove best before dates Asda is to remove best before dates from nearly 250 packaged fruit and vegetable lines, including cauliflowers, carrots, citrus fruits, and potatoes. Asda will take the step from...
Sainsbury's snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Sainsbury's.

NEW 5-year forecasts to 2027!

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