Shell news

25 April 2022
Since the launch of Shell Café in April 2021 in the Netherlands , the concept has been rolled out to other markets. We highlight the latest developments and explain what can be learned. Shell Café available in more than 10 markets  The Shell Café concept has been launched in the Netherlands, Germany, Austria, Switzerland, Belgium, France, Luxembourg, Poland, Hungary, Ukraine, Czech Republi...
31 March 2022
Shell has been first to the grid in many markets globally. We review its progress on energy transition, explain what can be learned and highlight other new developments globally. Early adopters of EV could benefit from lower costs overall  Mobility is recovering globally and commitments to sustainability are rising up the agenda, both of which have been disrupted since the pandemic. Energy ...
10 November 2021
Infrastructure for electric cars is rapidly improving globally. We highlight some of the latest projects and partnerships shaping the sector. Our view Mobility is recovering and commitments to sustainability are rising up the agenda, both of which have been disrupted since the pandemic. Offering motorists EV charging on-site is and will continue to be a differentiator. Energy transition ...
13 September 2021
Our latest research provides recommendations on how you should prepare for energy transition in convenience retail. Available to IGD Retail Analysis subscribers: The future for forecourts in Europe Below are some of the key highlights… Looking for more insight? Retail Analysis subscribers can read more here: Your guide to convenience...
23 July 2021
Shell is extending its partnership with Waitrose & Partners, plus working with Mercedes-Benz AG to accelerate energy transition.   800 Shell Recharge points on Waitrose locations by 2025 Shell and Waitrose & Partners have announced that they will install 800 Shell Recharge charge points on up to 100 Waitrose locations across the UK by 2025, so customers can charge their vehicles while they ...
01 June 2021
This year, the NACS Convenience Summit Europe is being held virtually across three days. We round-up the highlights from day 1, covering global strategic issues, quick commerce and e-mobility by NACS President & CEO Henry Armour, Maxol CEO Brian Donalds, Shell EVP Retail Istvan Kapitany and others. What keeps the convenience retail industry up at night The results from the NACS Global Issue...
21 April 2021
We look inside the first Shell Café concept located along the A16 motorway in Hendrik-Ido-Ambacht, Netherlands. Our view Fuel remains the primary mission at forecourts, but a relevant food offer can convert ‘just for fuel’ missions to more regular in-store purchases. In Europe, for example, coffee is a very important mission, often an everyday routine purchase, so getting this right is vita...
14 March 2019
Major fuel forecourt operator Shell is rolling out a new loyalty programme to its company-owned and dealership site network to reinvent the way it rewards customers.  Recognising that customers have changed the way they interact with retailers, the Shell Go+ programme is integrated with the Shell app, allowing easy engagement with, and tracking of, the rewards on offer. Targeting three million...
07 February 2019
This week Shell began the rollout of its new food-to-go collaboration with celebrity chef Jamie Oliver.  We visited the Beaconsfield Services forecourt to take an early look at the new concept. First impressions Visiting motorists should be aware of the new range as soon as they arrive at the forecourt.  The concept is well-communicated both inside and outside with external signage on...
16 January 2019
Shell has teamed up with Jamie Oliver to unveil a new food-to-go range. A new direction Shell’s new food-to-go range, which has been created with chef Jamie Oliver, will include more than 80 new products and will be available at over 500 of Shell’s forecourts across the UK. The range will be available from 31 January 2019, and consists of food-to-go staples such as sandwiches and wraps a...