Waitrose Profile

A guide to Waitrose and its operations today. Updated half yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Waitrose & Partners: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Waitrose

In this report we review Waitrose's grocery retail outlook for the next five years, its strategic priorities, and examine the implications for its suppliers. 

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

Latest News

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The figures, announced last week as part of the John Lewis Partnership’s annual results, show Waitrose’s sales were down 3% in 2022 to £7.31 bn.

More News

Waitrose has said that it plans to launch a revamp of 332 UK stores with a view to winning back more shoppers. The plans come as Waitrose experiences a drop in its market share with shoppers potentially moving towards discount supermarkets in the search of value. Waitrose current market share stands at 4.7%, which is down from 5% as of this time last year. Turnaround plan This news comes...
Waitrose is to invest £100m in its private label products in a bid to cut the prices of hundreds of products and compete with its rivals. The move comes at a time of record high grocery inflation and shoppers putting an increasing focus on pricing, as they seek out value . Around a quarter of Waitrose's private label products will see their prices reduced by 20% or more from 15 February. It...
Waitrose has kicked off the new year with its ‘Great Saving Event’. It will run until 24 th January. The event offers up to 50% off across thousands of products through its myWaitrose initiative. Initiative provides savings, additional incentives Whilst the scheme offers discounts on popular products, it also offers incentives such as free drinks with Caffe Nero when shoppers link their my...
5-year forecasts to 2027

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