Boots launches in-house marketing agency to support third-party suppliers

Date : 21 September 2021

Sabira Habib

Retail Analyst

Boots UK has launched an in-house marketing service called Boots Media Group. The service’s aim is to support its supply partners in delivering more targeted advertising campaigns. Leveraging data from Advantage Card loyalty programme Boots Media Group will allow suppliers to gain further…
OR
Register for free to continue reading...
IGD provides the latest news, research and insight to help businesses in the food and consumer goods industry succeed.
With a free account you can access:
  • In-depth articles on the latest developments in the industry
  • Free guides and whitepapers from our functional experts
  • Access to a range of topic-specific newsletters