How does Mondelez China tap into consumer trends?

Date : 19 November 2021

Jiong-Jiong Yu

Senior Retail Analyst

Mondelez has been in China over 35 years. Joost Vlaanderen, president of Mondelez Greater China, talks about his observations and how the company taps into fast-changing consumer trends in the country. Developing single-serve packs for health-conscious consumers “ Chinese consumers are…
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