The future of discount in Europe

Maxime Delacour
Senior Retail Analyst
@RetailAnalysis


The discount channel is set to add more than €30 bn of sales by 2022 in Europe. This will make it the major contributor of sales growth in the region. Where will the growth come from? Which markets and discounters are the ones to watch?

Our latest research identifies the opportunities for growth – by market and retailer – and the considerations for your business. In this extract, I highlight some key numbers, including:

  • Top markets by 2022
  • Market share and sales gains for the channel
  • The retailer to watch – Lidl – and three supplier considerations

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