Understanding omnichannel retailing: a guide

Jon Wright
Head of Retail Insight – EMEA

Retail is evolving quickly from multichannel to omnichannel. The pandemic has accelerated the pace of change, which is being enabled by technology that’s more profitable to roll out.

Both retailers and suppliers are generating positive returns from omnichannel-focused initiatives. Omnichannel retail is here to stay. It will have an impact on your operating markets at some point if it hasn’t already. It’s a trend you can’t ignore.

But what exactly is omnichannel retailing? How is it different from multichannel? And what are the benefits for retailers and suppliers? Find out in this quick guide. 

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