Insights

Valentine’s Day UK, 2021

In this report we explore five key themes and provide an overview of best-in-class Valentine’s Day retail execution in the UK and globally.

How the pandemic is shaping this year’s Super Bowl initiatives

We look at how retailers and suppliers are adjusting their approaches this year. While campaigns focus on key pandemic themes, including the switch to virtual and a focus on community, they also reflect the restrictions on social gatherings which remain in place in many locations. 

Veganuary UK, 2021

We explore the growing interest in veganism among shoppers and review the latest activities from the UK’s retailers and suppliers in helping shoppers be vegan for January and beyond.

Latest News

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Chinese New Year is the biggest annual trading event for many markets and retailers across Asia.  The pandemic has once again impacted celebrations. This year, retailers are more prepared for the complexity of complying with COVID-19 measures and changes in shoppers’ behaviour. We highlight the best-in-class execution from the Asia region and beyond

More News

In our report on Valentine’s Day 2021 , we highlight five key themes from the event and explore best-in class retail execution from the UK and beyond. In this article we round up some of our favourite examples of in-store execution from the UK and Canada. M&S: creating an immersive in-store experience Marks & Spencer created a vibrant, love-themed vibe in-store. Its standalone fixtures dis...
Ahead of Pancake Day on 16 February, we look at some of our favourite initiatives from 2021. The Breakfast Club: pancakes to your doorstep The increased demand for scratch-cooking, due to the lockdown, has led retailers and brands to extend their seasonal offerings in form of DIY kits to help shoppers recreate and enjoy the products at home. The Breakfast Club café launched its first-e...
American football’s Super Bowl is one of the largest sporting events globally. With almost 200m viewers, the game is major event in both the sporting and social calendars of Americans. While one of the largest advertising opportunities for major brands, including theatrical in-store execution displays, this year retailers and suppliers are adjusting their approaches, reflecting key pandemic theme...
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Four forces of change

To survive and indeed thrive, businesses need to know and understand these four forces and assess the potential impacts and opportunities for their business, and then apply this thinking to their future plans and strategies.

Data

Use our COVID-adjusted forecasts on over 400 retailers in over 180 countries