Easter: retail execution in the UK, 2022

We look at best-in-class retail execution from retailers and brands across the UK and beyond looking to drive excitement and boost spend.

Ramadan and Eid al-Fitr 2022

In this report we explore five key themes seen this Ramadan and Eid al-Fitr and highlight ways to win shoppers and maximise spend during this period.

Veganuary UK, 2022: is plant-based the future?

In this report, we explore the growing trend of veganism and highlight five key themes, including making it easier to shop, highlighting value and spotlighting retailer and brand activation in the UK.

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We spotlight three standout retailer initiatives from this year’s Mother’s Day, which was celebrated on 27 March in the UK.

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Coming out of the pandemic, we expected to see shoppers making the most of occasions in an attempt to make up for lost time. However, with the  cost of living  crisis upon us, shoppers are again adjusting their expectations of how occasions could play out this year. ShopperVista Research March 2022. Base: 93 shoppers and 2p 18-44-year-old shoppers. Early indications also show: 41...
While not an official bank holiday, International Women’s Day is celebrated in many countries. We feature four ways retailers and suppliers are recognising women and girls in Asia. 1. Hershey Philippines celebrates women through limited edition packaging, strategic partnerships and storytelling to empower women and girls. It collaborated with four women to give honour to their contribution to ...
This year, over 629,000 people from 228 countries signed up for the Veganuary campaign pledging to try a plant-based diet for the month of January. In our Veganuary 2022 report we highlight standout retailer and brand initiatives aimed at encouraging and supporting people to adopt a plant-based lifestyle. Below we look at the performance during Veganuary for two UK retailers. 1. Aldi’s...
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Four forces of change

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