Black Friday update: digital sales break through $4bn for Thanksgiving Day

Date : 29 November 2019

Stewart Samuel

Program Director Americas

We look at the first sales forecasts coming in for the Black Friday shopping event in the US. Ecommerce sales hit $4.2bn on Thanksgiving Day Data from Adobe Analytics revealed that ecommerce sales increased 14.5% to $4.2bn on Thanksgiving Day. This is the first time that sales through the…
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