Coles launches new collectables campaign

Date : 30 July 2020

Nick Miles

Head of Insight - Asia Pacific

Coles has introduced a new collectables campaign called Little Treehouse, offering miniature books to kids for every AU$30 spent in-store or online. Sustainable and educational focus The new promotion sees the retailer partner with author Andy Griffiths and illustrator Terry Denton to offer a…
Register for free to continue reading...
IGD provides the latest news, research and insight to help businesses in the food and consumer goods industry succeed.
With a free account you can access:
  • In-depth articles on the latest developments in the industry
  • Free guides and whitepapers from our functional experts
  • Access to a range of topic-specific newsletters