Halloween 2019: 60 second round-up

Date : 31 October 2019

Rachel Sibson


We identify common trends shaping Halloween retail execution this year, supported by our IGD UK Shopper Vista data. Frightfully popular Source: IGD ShopperVista; ALL shoppers, 23rd to 24th October 2019. 44% of all shoppers are planning on celebrating Halloween in some form this year.…
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