US sees Black Friday ecommerce sales increase 22%

Date : 30 November 2020

Stewart Samuel

Program Director Americas

With retailers adopting different tactics this year, we look at how consumers shopped Black Friday. Setting up a strong Cyber Monday Data from Adobe Digital Insights revealed that shoppers spent $9.0bn online this year, an increase of 21.6% versus 2019. Toys and electronics were among the…
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