Building purpose-driven brands

Building purpose provides brands with an opportunity to differentiate and elevate their position in a crowded and competitive industry.

How consumer packaged goods companies will win in 2021 - part one

Following a year of unprecedented change in the operating environment, this report looks at the priorities of global consumer packaged companies as they continue to adjust to the pandemic-driven environment.

How consumer packaged goods companies will win in 2021 - part two

With a focus on driving top line growth, operating more efficiently and reinvesting in their businesses, this report highlights some of the initiatives underway and the capabilities CPG companies are developing to support these.

Latest News

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We continue to see the emergence and growth of purpose-driven brands. This includes new to market brands and the repositioning of existing ranges. Once viewed as a strategy for niche start-ups, having a strong purpose has become an important element for many major CPGs.

More News

In reporting a strong first quarter, with organic sales up 4%, following growth of 9% in the same period last year, the company noted that it expects cost headwinds of over $2bn this year. We look at some of the measures it is taking to offset these. Recovering costs over time Based on current estimates, P&G expects a $2.1bn after-tax commodity headwind and freight and transportation to add...
As it gears up for the critical holiday trading period, we look at the actions Target is taking to ensure it can meet shopper demand. Cost and capacity issues US retailers are facing several supply chain challenges, related to cost and capacity issues. Congestion at ports in Asia and on the US west coast, driven by lockdowns and labour availability, along with the shortage and rapid increas...
With Q1 net organic sales down 0.4%, as it faced tough comparables from last year, the business is heading into the key trading seasons facing several cost and supply chain headwinds. However, it has increased its outlook for full year as it expects at-home demand to remain elevated.  Consumer demand trending ahead of its original expectations The decrease in organic net sales was driven by...
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Retail Analysis 5–year forecasts

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