Supplier insights: how suppliers are shifting their marketing spend

Date : 09 June 2020

Stewart Samuel

Program Director - Canada

In our recent report, 10 trading priorities for CPG suppliers, we highlighted how companies are adjusting their marketing approach as the COVID-19 pandemic evolves. We look at how this is being put into practice by two leading operators, The Campbell Soup Company and J.M. Smucker Company.…
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