Supplier insights: Mondelez plans 25% cut in product portfolio

Date : 29 July 2020

Stewart Samuel

Program Director - Canada

We look at why Mondelez is undertaking a significant SKU rationalisation exercise, simplifying its portfolio. Building on COVID-19 actions SKU rationalisation has been a key theme of the COVID-19 pandemic for suppliers and retailers. Most major suppliers simplified their offers temporarily to…
OR
Register for free to continue reading...
IGD provides the latest news, research and insight to help businesses in the food and consumer goods industry succeed.
With a free account you can access:
  • In-depth articles on the latest developments in the industry
  • Free guides and whitepapers from our functional experts
  • Access to a range of topic-specific newsletters