Supplier insights: the 12 COVID-19 consumer behaviours Conagra’s tapping into

Date : 02 July 2020

Stewart Samuel

Program Director - Canada

One of the key trends of the COVID-19 pandemic has been the surge in sales for large CPG suppliers, with a significant presence in core, centre-store categories. Conagra Brands has identified 12 consumer behaviours centred on re-discovery and discovery that are fuelling the growth of its brands.…
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