Supplier insights news

We look at how suppliers are evolving their approach and increasing their investments in a different set of capabilities as they look to build on the momentum of 2020. Competing against tough comparables from 2020 Over 20 global CPG companies participated in the annual CAGNY (Consumer Analyst Group of New York) event this year, sharing updates to their commercial frameworks, investmen...

UK’s number one vitamin company is a good example of how Western brands can find success in Asia by tapping into existing ecosystems. Using Tmall as the launchpad The company launched its first flagship store on Alibaba’s Tmall Global platform in 2015, then a second store in 2020 just before the 11.11 Shopping Festival. Vitabiotics plugs into Alibaba’s existing ecosystem and utilizes d...

The pandemic has triggered the decline of the beauty market in 2020, but key suppliers such as Procter & Gamble and L’Oréal are now expecting growth to return, through their online sales. L’Oréal: ecommerce to aid return to growth of cosmetics Although the total sales of L’Oréal has dropped for the full year of 2020, APAC is the only region that reported growth during the year.  This is mai...

We look at the plans that PepsiCo has put in place this year to build on the pandemic-driven growth of 2020 through its ‘Faster, Stronger, Better framework. Faster: strengthening its focus on winning in the market and improving market share PepsiCo will prioritise the growth opportunities in its top 20 snack markets and selected beverage markets. Building on the almost doubling of ecommerce...

We look at how the Kellogg Company plans to take the momentum of 2020 into 2021, building on the lessons learnt, and changes made, in response to the COVID-19 pandemic 1. Increased consumer communication The pandemic provided the company with a “sampling event like none other,” gaining millions of new households. Last year it shifted much of its advertising and promotions budget into the se...

Unilever closed its FY 2020 with underlying sales growth (USG) of +3.5% in Q4, bringing the full year USG to +1.9% for a total turnover of €50.7bn. During this challenging year, Unilever took the decision to prioritise volume-led competitive growth, absolute profit and cash delivery. The group is now looking into the future, announcing a strategy refresh, focused on five key areas. Source...

While its away-from-home business continues to be negatively impacted by the pandemic, and its at-home operation benefits from consumers spending more time at home, we look at the expectations The Coca-Cola Company has for 2021. Forecasting revenue growth in the high-single digits Although trends improved at the start of the quarter, a resurgence in the virus and new lockdowns in many count...

American football’s Super Bowl is one of the largest sporting events globally. With almost 200m viewers, the game is major event in both the sporting and social calendars of Americans. While one of the largest advertising opportunities for major brands, including theatrical in-store execution displays, this year retailers and suppliers are adjusting their approaches, reflecting key pandemic theme...

In closing a strong year with organic sales growth of 6.3% in 2020, Hershey outlined how it’s planning to deliver net sales growth of 2-4% in 2021, especially given the tough comparables it will face in the first half. 1. Go big to win the seasons From Easter onwards, Hershey optimised its capabilities, particularly in supply chain and retail execution to make strong share gains with season...

With a consumer and foodservice portfolio focused on flavourings, McCormick has been well-positioned to capitalise on the pandemic-driven growth in home cooking. We look at why it expects this to persist, even when the pandemic ends. Pandemic-driven demand Global demand for flavour remains the foundation of its sales growth. The business plans to continue capitalising on the switch to eatin...