30 July 2020
In reporting full-year results, Procter & Gamble (P&G) saw ecommerce sales increase 40% to over $7bn, representing over 10% of the company’s sales.
Ecommerce sales up 50% in second half
P&G was one of the early investors in the ecommerce channel, focused on creating dedicated teams, products and strategies to grow its business significantly. Spurred on by the COVID-19 pandemic, it saw a sig...